Answer to Q17.
Generally it is not permitted to advertise infant formulas to the public. For example, there is no consumer advertising of infant formulas, and this includes TV, radio, newspapers, parent craft and baby magazines.
Advertising to health professionals in professional journals is permitted because it is important to keep health professionals informed about new product developements so that they can advise mothers accordingly.
Trade advertising is also permitted to inform pharmacists and retailers of latest product developments and prices.